![]() Mercury Text is resilient enough to work in a wide variety of communications. Mercury Text is a high performance serif typeface born from nearly a decade of research and development. It’s a typeface that’s meant to feel familiar and approachable but strong enough to grab and hold your attention within the busy city. Monotype Bookman Old Style roman is based on earlier Lanston Monotype and ATF. Many American foundries made versions of this type which eventually became known as Bookman. With roots in the luxurious details of the Art Nouveau movement and bold flourishes found in psychedelic culture, you're sure to capture vintage magic with this new script font. The origins of Bookman Old Style lie in the typeface called Oldstyle Antique, designed by A C Phemister circa 1858 for the Miller and Richard foundry in Edinburgh, Scotland. ![]() Gotham references the no-nonsense signage of New York City. Lovestruck is a script font inspired by the flowy freeform lettering of the 60s and 70s. Font choice also establishes a clear hierarchy of information, allowing audiences to easily navigate your communications. This humanist style was used in the late 15th century, and classic examples are Caslon, Garamond, and Goudy. That flexibility helps our communications appeal to many of our different audiences, including students, parents, alumni, faculty and staff, peers, and supporters, while maintaining a thematically consistent brand. Old style typefaces are serif fonts that have moderate contrast between the thick and thin parts of the letters. Whether youre a designer working in the typography space. This versatile group of font families can be combined to achieve different tones. Its not uncommon to see branding, typefaces and even websites and apps inspired by old school styles. Gotham and Mercury Text are NYU’s two typefaces. Created by Monotype in 1990, it's based on Caslon Black: a typeface originally cast by William Caslon in 18th century England that combined the design attributes of both the medieval and Victorian eras. Like color, the fonts we use reinforce the tone of our communications and designs. One of the oldest and best Old English fonts, Old English Text has a real pedigree. It was a standard typeface in Britain for literary and prestigious printing in the second half of the nineteenth century and the early twentieth century. NYU’s typographic language brings your communication to life. Old Style or Modernised Old Style was the name given to a series of serif typefaces cut from the mid-nineteenth century and sold by the type foundry Miller & Richard, of Edinburgh in Scotland.
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